The Coke And Bull Story: Why Soda Sales For The Company Could Improve

A global leader in the beverage industry, The Coca-Cola Company has seen its shares decline by nearly 10% since the end of last year. This decrease reflects how Coca-Cola’s business has been impacted by headwinds in the core carbonated soft drinks segment. CSDs contribute over two-thirds to the company’s top line, with around 20% of the CSD sales coming from the U.S. alone by our estimates. We expect sales of the traditional colas in the domestic market to increase by 17% by the end of this ...